This turns on documents rather than on a general rule. Your terms of sale or purchase order is where responsibility for customer supplied files is allocated, and many print businesses include an indemnity from the customer for exactly this. On the insurance side, allegations of copyright or trademark infringement and right of publicity are handled differently across forms, and some general liability advertising injury wording addresses material you created rather than material you were handed. Whether a specific claim is covered and whether an indemnity is enforceable are questions for the carrier and for counsel.

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