Schneiderman Insurance Agency
Schneiderman Insurance Agency

Key Person (Key Men) Insurance

Key Person (Key Men) Insurance2026-07-16T16:45:57-07:00

Key Person (Key Men) Insurance

Employees are Valuable Assets Too

Key person life insurance is a policy the business owns and pays for on the life of an essential owner or employee, with the business as beneficiary. If that person dies while covered, the death benefit is paid to the company, which may use it to steady revenue, reassure lenders, or fund the search for a replacement.

Some people are hard to replace. If losing one owner, partner, or specialist would stall your revenue, spook your lenders, or leave a hole you could not quickly fill, key person life insurance gives the business a financial cushion to steady itself.

What it is / how it works: the business owns and pays for a policy on the life of an essential person, and the business is the beneficiary. If that person dies while covered, the death benefit is paid to the company, not to the individual’s family, and the business decides how to use the funds. Common uses include:

  • Covering lost revenue and keeping the lights on while the team regroups.
  • Paying down business debt or reassuring lenders and investors.
  • Funding the search, recruiting, and training to bring in a replacement.

Coverage can be term or permanent. Permanent policies may build cash value the business can access, which we describe as a policy feature, not an investment.

Who needs it? A founder or owner whose relationships or expertise drive much of the revenue; a top salesperson, technical lead, or partner who would be costly to replace; and a business with loans or investors that depend on a specific person staying involved.

How we help: we help you think through who qualifies as a key person, frame a coverage amount tied to real replacement cost, and request quotes. We coordinate with your CPA and attorney so the structure lines up with your broader plan.

Can we use permanent coverage?2026-08-10T13:47:03-07:00

Yes. Permanent policies may build cash value the business can access. We describe that as a feature, not an investment, and we will explain the tradeoffs.

Are the premiums tax deductible?2026-08-10T13:47:03-07:00

Generally premiums for key person coverage are not deductible, and specific rules apply to the proceeds. Confirm the tax treatment with your CPA.

How much key person coverage do we need?2026-08-11T18:25:27-07:00

The recognized approaches look at the person’s contribution to earnings, the cost to recruit and train a replacement, and any debt or contract obligations that depend on them remaining. A multiple of compensation is sometimes used as a rough proxy, though it captures cost rather than contribution. Because the figure turns on how the business actually depends on that person, review your individual needs with a licensed agent or qualified advisor.

Who owns and receives the payout?2026-08-10T13:47:05-07:00

The business owns the policy, pays the premium, and is the beneficiary. Proceeds go to the company to help it absorb the loss.