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Tell us before you respond, and do not quietly take the content down first. A takedown notice, a cease and desist, or a demand letter can each start the clock on a claims-made policy, and answering it yourself can prejudice the defense. Preserve the material, the drafts, the licenses and releases, and the correspondence. Note when you first learned of the issue, because a matter known before the policy incepted sits outside it. Then let the carrier appoint counsel who does this work.

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